Finding your wedding dress is a magical experience that stays with you forever, however many shops in the UK are still struggling from the changes in the bridal market and are trying to recover from the recession. With more brides taking a risk and buying their dress online, most bridal designers are refusing to allow stores to sell real designer dresses on the internet in a bid to worm out the online stores selling counterfeit dresses. This is hitting a lot of bridal shops because their costs keep rising but their customer base is reducing and they cannot embrace the internet for additional sales because the designers will not allow it so unfortunately it’s becoming more popular for bridal shops to become insolvent and unable to honour brides with the dresses they ordered.
Seeing the problems in the bridal industry, Fairytale Dresses in Wrexham, North Wales sourced new suppliers that allowed them to list the prices of the authentic wedding dresses on their website so brides could realise that the gowns for sale for £100 were really fakes. They even were offered national exclusivity with a French Designer J’adore Bridals who allowed them to sell their bridesmaid dresses online.
The great news for brides is that this deal allowed Fairytale Dresses to embrace the online market, helping internet brides locate real and risk free dresses on the web. The new agreement also allowed Fairytale Dresses to stay debt free thus offering brides buying their wedding dresses in North Wales with a completely risk free purchase as the business has no creditors.
